Molson
New Jersey Devils (15)
Requires 85% or higher attendance to apply.
Terms:  5 year agreement.  One-time $500,000 application fee.  If attendance drops below 75% for 2 consecutive seasons, endorsement may be ended by sponsor.
Pay Out:  $1.25M per season plus $1.25/ticket sold
Endorsements
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Application Process

Teams may apply for one naming opportunity.  At the time of bid, the one-time application fee will be deducted from the team's finances.  When the bid is awarded, the team will recieve the auto pay-out and additional, performance based-payouts will be made after the season.  E-mail the commissioner to apply for any of the available endorsements following the end of the regular season and prior to the exhibition season.
 
Arena Naming Rights may only be held by one team at a time. 
Requires 80% or higher attendance to apply.
Terms:  3 year agreement.  One-time $300,000 application fee.  If attendance drops below 70% for 2 consecutive seasons, endorsement may be ended by sponsor.
Pay Out:  $1M per season plus $1/ticket sold
Soutwest Airlines
Ottawa Senators (12)
Requires 85% or higher attendance to apply.
Terms:  7 year agreement.  One-time $650,000 application fee.  If attendance drops below 75% for 2 consecutive seasons, endorsement may be ended by sponsor.
Pay Out:  $2M per season plus $1.25/ticket sold
Labatt
Winnipeg Jets (17)
Requires 90% or higher attendance to apply.
Terms:  8 year agreement.  One-time $750,000 application fee.  If attendance drops below 80% for 2 consecutive seasons, endorsement may be ended by sponsor.
Pay Out:  $3M per season plus $2/ticket sold
IBM
San Jose
Sharks (11)
Requires 90% or higher attendance to apply.
Terms:  6 year agreement.  One-time $600,000 application fee.  If attendance drops below 80% for 2 consecutive seasons, endorsement may be ended by sponsor.
Pay Out:  $3M per season plus $2/ticket sold
General Motors
New York Islanders (15)
Requires 85% or higher attendance to apply.
Terms:  5 year agreement.  One-time $400,000 application fee.  If attendance drops below 75% for 2 consecutive seasons, endorsement may be ended by sponsor.
Pay Out:  $2M per season plus $1.25/ticket sold
Anheuser-Busch
Minnesota Wild (12)
Arena Naming Opportunites
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